Your Google Ads Score In 60 Seconds

Conversion Tracking

Confirms if conversion actions are set up and active. Without conversion tracking, Google Ads can't optimize or report true performance.

• +5 points,
• Critical for optimization

Smart Bidding Strategy

Evaluates whether Smart Bidding (like tCPA or Max Conversions) is being used. Smart Bidding aligns bidding decisions to real-time signals and conversion goals.

• +5 points,
• Better performance

Search Campaign Present

Detects whether at least one Search campaign exists in the account. Search captures high-intent traffic, which is often the most valuable for conversions.

• +5 points,
• High-intent traffic

Negative Keywords

Detects if any negative keywords are in use at the campaign or ad group level. They prevent wasted spend by excluding irrelevant or unqualified traffic.

• +4 points,
• Reduces waste

Callout Extensions

Looks for use of callout ad extensions. Callouts add extra descriptive text, improving visibility and click-through rates.

• +4 points,
• Higher CTR

Multiple Landing Pages

Looks for variation in landing page URLs across ad groups. Testing multiple pages helps improve conversion rates and user alignment.

• +4 points,
• Better conversions

Performance Max Campaign

Verifies if a Performance Max campaign is running. PMax uses Google's automation to maximize reach and conversions across all inventory types.

• +4 points,
• Maximum reach

Keyword Match Coverage

Evaluates whether multiple match types (broad, phrase, exact) are used. This ensures the account balances reach with control over query relevance.

• +4 points,
• Better targeting

Quality Score Average

Calculates the average Quality Score of active keywords. A high score indicates strong relevance, better user experience, and lower CPCs.

• +5 points,
• Lower CPCs